e-mexico??

As we know, México is a developing country… is it prepared for the E-marketing? It seems it is!

E-marketer just presented a report of Mexico’s online situation, and the results were really surprising for me because nearly one-quarter of the population were online in 2008 and it is expected to increase in the next years. In fact in 2007 Mexico was number 10 in the world for internet users. Here is the most relevant data.

• Blog Readers: 88% of the internet users
• Blog Writers: 60%
• Social Networking Site Users: 73%
• Growth in e-commerce sales (2008): 70%
• Advertising Spent Online (2007): 2%.

These facts are proof that the internet situation in Mexico is good, and it seems that it'll keep growing in the next years, so mexican marketers need to pay attetion to this trend while they develop their marketing campaigns.

Juan Francisco

source:http://totalaccess.emarketer.com/Reports/Viewer.aspxN=0&Nr=P_ID:2000531

What is Emarketing?

To start defining e-marketing, it is really necessary to clarify the meaning of “Marketing”. So let’s do it…

When I chose to study Marketing everyone asked me: “What’s that?” and I used to answer: “It’s to create Ads, commercials, apply surveys, stuff like that” I didn’t have a clear idea, so I wasn’t able to give the “right” answer.

The first definition that I read was the one given by the American Marketing Association, that tell us that Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. We have different concepts from different sources, and almost all of them focus on satisfying the client necessities and in adding value to the perception that they have of the product/service.

I kept looking for a definition that described Marketing until I found one that says: “Marketing is everything, and everything is marketing.” I think that this one is the best because if we look around us we can find marketing everywhere; our world is full of brands, slogans, logos, ads, promotions, and all.

Today’s world is connected with the internet, so it became necessary the development of emarketing. Emarketing is a translation of all the traditional marketing tools into a digital language. The main difference between emarketing and traditional marketing is that once that you’re online, your business is automatically inside the worldwide web, this means that you need to be prepared for the different markets. It seems a simple definition, but there are many issues which are part of it.

I’ll try to write about the latest and most important advances on Emarketing to be prepared for the “Emarketing World”.

Juan Francisco

Welcome to E-marketiing

E.marketiing is a blog about marketing and technological trends.

In this blog I'll try to post information and articles about the new trends on e marketing. I hope this blog can provide interesting and applicable data for everyone.

Welcome to the E.marketiing Time!




Juan Francisco