And the winner is... Social Media

I am not a big fan of The Academy Awards, but I can’t deny that movies’ fans and advertisers pay a lot of attention to them. Why talking about this on an e-marketing blog? …As I mentioned on a previous post, marketing is everywhere!

Nielsen information shows that the movie with largest adspend on the United States was “The Curious Case of Benjamin Button”. Advertising is an important factor for selling theater tickets, but nowadays social media offers “free” word of mouth that can be as effective as the traditional advertising. New Media Strategies and Bloggasm showed that during Oscar’s night the film with the most mentions on Twitter and Blogs was the Best Picture winner, “Slumdog Millionaire”.

Twitter Mentions:

1. Slumdog Millionaire: 6,369
2. Milk: 3,617
3. The Curious Case of Benjamin Button: 1,110
4. The Reader: 814
5. Frost/Nixon: 543

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Blog Mentions:

1. Slumdog Millionaire: 28,909
2. The Curious Case of Benjamin Button: 20,939
3. Milk: 20,676
4. The Reader: 16,123
5. Frost/Nixon: 8,341

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We can notice that advertising is still important, but marketers need to pay attention to e-marketing channels because the communication that they provide can come directly from the final customer. Today’s challenge is to design a strong marketing plan that mixes offline and online channels effectively.

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Juan Francisco

Marketing Today

I liked this video because it easily explains how complex is marketing today due to the web 2.0 (:

What is Emarketing?

To start defining e-marketing, it is really necessary to clarify the meaning of “Marketing”. So let’s do it…

When I chose to study Marketing everyone asked me: “What’s that?” and I used to answer: “It’s to create Ads, commercials, apply surveys, stuff like that” I didn’t have a clear idea, so I wasn’t able to give the “right” answer.

The first definition that I read was the one given by the American Marketing Association, that tell us that Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. We have different concepts from different sources, and almost all of them focus on satisfying the client necessities and in adding value to the perception that they have of the product/service.

I kept looking for a definition that described Marketing until I found one that says: “Marketing is everything, and everything is marketing.” I think that this one is the best because if we look around us we can find marketing everywhere; our world is full of brands, slogans, logos, ads, promotions, and all.

Today’s world is connected with the internet, so it became necessary the development of emarketing. Emarketing is a translation of all the traditional marketing tools into a digital language. The main difference between emarketing and traditional marketing is that once that you’re online, your business is automatically inside the worldwide web, this means that you need to be prepared for the different markets. It seems a simple definition, but there are many issues which are part of it.

I’ll try to write about the latest and most important advances on Emarketing to be prepared for the “Emarketing World”.

Juan Francisco

Welcome to E-marketiing

E.marketiing is a blog about marketing and technological trends.

In this blog I'll try to post information and articles about the new trends on e marketing. I hope this blog can provide interesting and applicable data for everyone.

Welcome to the E.marketiing Time!




Juan Francisco