And the winner is... Social Media

I am not a big fan of The Academy Awards, but I can’t deny that movies’ fans and advertisers pay a lot of attention to them. Why talking about this on an e-marketing blog? …As I mentioned on a previous post, marketing is everywhere!

Nielsen information shows that the movie with largest adspend on the United States was “The Curious Case of Benjamin Button”. Advertising is an important factor for selling theater tickets, but nowadays social media offers “free” word of mouth that can be as effective as the traditional advertising. New Media Strategies and Bloggasm showed that during Oscar’s night the film with the most mentions on Twitter and Blogs was the Best Picture winner, “Slumdog Millionaire”.

Twitter Mentions:

1. Slumdog Millionaire: 6,369
2. Milk: 3,617
3. The Curious Case of Benjamin Button: 1,110
4. The Reader: 814
5. Frost/Nixon: 543

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Blog Mentions:

1. Slumdog Millionaire: 28,909
2. The Curious Case of Benjamin Button: 20,939
3. Milk: 20,676
4. The Reader: 16,123
5. Frost/Nixon: 8,341

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We can notice that advertising is still important, but marketers need to pay attention to e-marketing channels because the communication that they provide can come directly from the final customer. Today’s challenge is to design a strong marketing plan that mixes offline and online channels effectively.

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Juan Francisco