Recently, I have read a lot about Twitter, but not about the social networking. Everyone is talking about Twitter’s opportunities in search (http://www.search.twitter.com/), which are quite different from Google searches. Is different = better? Does this represent a problem to Google? Why is this relevant for e-marketing? .
Definitely, Google needs to pay attention to Twitter because they are offering something that they don’t do. At the same time this is a new challenge for marketers due to the fact that now they need to analyze how Twitter search engine could be used on the best way.
The main difference between Google and Twitter’s searches is that Google looks for documents that have been produced, while Twitter looks for what was said on a given topic. We could describe Twitter search as a real-time search engine and social discovery tool. But what should we search with Twitter instead than with Google? One example could be a recommendation, if we are looking to a good place to eat sushi in Vancouver; it is easier, better and faster to receive a couple of recommendations from Twitter’s user that live in Vancouver than reading the 103,000 Google’s search results.
One implication for the companies is to which search engine they should pay more attention. Because most web site traffic comes from Google, especially if the company appears on the first page of results. But visitors that are referred by Twitter could spend more on the site than visitors from Google because the way Twitter visitors were referred is more customized.
Definitely, Google needs to pay attention to Twitter because they are offering something that they don’t do. At the same time this is a new challenge for marketers due to the fact that now they need to analyze how Twitter search engine could be used on the best way.
Juan Francisco
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