As we know, México is a developing country… is it prepared for the E-marketing? It seems it is!
E-marketer just presented a report of Mexico’s online situation, and the results were really surprising for me because nearly one-quarter of the population were online in 2008 and it is expected to increase in the next years. In fact in 2007 Mexico was number 10 in the world for internet users. Here is the most relevant data.
- Blog Readers: 88% of the internet users
- Blog Writers: 60%
- Social Networking Site Users: 73%
- Growth in e-commerce sales (2008): 70%
- Advertising Spent Online (2007): 2%.
These facts are proof that the internet situation in Mexico is good, and it seems that it'll keep growing in the next years, so mexican marketers need to pay attetion to this trend while they develop their marketing campaigns.
Juan Francisco
source:http://totalaccess.emarketer.com/Reports/Viewer.aspxN=0&Nr=P_ID:2000531
0 comments:
Post a Comment