Social Media

Social media is a world wide phenomenon. If we want to use it for marketing we need to understand it. This video explains in an easy way the power of social media. Today any individual with internet access can express and share his opinions and thoughts to the world. Marketers need to be able to deal with this, not only handle it; they need to take advantage of it!

According to an emarketer's report, the social networking audience is growing rapidly. It is expected that by 2013 more than one-half of Internet users will be regular social network users. But not only the amount of consumers is growing; the degree of their involvement is increasing too. To take advantage of these trends, Social Networks need to work in an effective advertising model.

Facebook, Myspace and Twitter are popular social networks where companies and celebrities (music, politics, sports...) are creating and using their accounts for free marketing. Starbucks, Lindsay Lohann, and Cristiano Ronaldo are just few examples of "successful” social media users. So, if you don’t have a Facebook account, what are you waiting for? Just see if the social media network, your profile ,and the image that you want to show to the world match (:

Juan Francisco