Viral marketing is the "in" thing today, so here we have five practical tips for applying it!!
· Offer desirable products or services that spread your message: You can do things like enable visitors to e-mail greeting/post cards from your website or offer free downloads (screensavers, wallpapers, games, etc.) that carry your marketing message. These activities are not very expensive and they can help to increase the your brand’s website traffic.
· Encourage word of mouth recommendations: this advertising is one of the bests because it is almost free. Brands can encourage people to share the message with friends and/or promote the website by making easy to email the webpage, or adding a “tell a friend” tag. Remember that viruses only spread when they are easy to transmit.
· Take advantage of others’ resources: Brands can place text or graphic links on others websites by “affiliate programs”.
· Use existing communication networks: Brands can place their message on existing communications between people to multiply the dispersion.
· Create “popular media”: Companies can place “funny” stuff on the red like videos promoting their brand, or creative websites that will catch people’s attention and cause that the WoM expands its dispersion.
To take advantage of “viral marketing” it is necessary to develop an effective strategy that exploits common motivations and behaviors and is easy to transmit.
· Encourage word of mouth recommendations: this advertising is one of the bests because it is almost free. Brands can encourage people to share the message with friends and/or promote the website by making easy to email the webpage, or adding a “tell a friend” tag. Remember that viruses only spread when they are easy to transmit.
· Take advantage of others’ resources: Brands can place text or graphic links on others websites by “affiliate programs”.
· Use existing communication networks: Brands can place their message on existing communications between people to multiply the dispersion.
· Create “popular media”: Companies can place “funny” stuff on the red like videos promoting their brand, or creative websites that will catch people’s attention and cause that the WoM expands its dispersion.
To take advantage of “viral marketing” it is necessary to develop an effective strategy that exploits common motivations and behaviors and is easy to transmit.
Juan Francisco
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